Consulting firms that were set up to bring brands into Second Life are busy helping clients explore other worlds.Slashdot picked up the LA Times piece, as well as the Second Life Insider, which actually praised the article.
One such agency, Millions of Us, recently announced that it had formed a partnership with Gaia Online, a site popular with teenagers, and CEO Reuben Steiger said it would be unveiling more soon. Millions of Us had previously worked only with Second Life.
"It's not about whether Second Life is good or bad," Steiger said. "It's just that there are a lot of alternatives."
Saturday, July 14, 2007
The MSM notices the Second Life marketing implosion
A few weeks back I wrote about the business press turning on Second Life. Now the popular press is taking aim at the failed marketing activities in the virtual world. The LA Times' Alana Semuels raises many of the same issues that others have observed -- the virtual ghost towns, the pranks and attacks on corporate properties, and the fuzzy population picture -- and also notes that some companies are exploring the alternatives:
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Yeah. Nothing new, just a few media darlings with egg on their faces. So they will lay low for a while, and wait for the next opportunity.
ReplyDeleteReminds me of the internet startups. Heh.