Monday, November 03, 2008

Comparing the Tab's online and print advertising

This morning, I wrote an essay about newspapers' struggle to attract local advertisers to online websites.

One example I used was the Tab. I counted 10 online ads (in three sizes) on the front page. This compares with hundreds of ads in the print edition (including auto dealers and real estate).

That's a disparity that the Tab, the News-Tribune, the Boston Globe and the Boston Herald will have to solve in coming years if they want to support their current editorial staffs.

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